Volunteers are the power behind more than 600,000 not for profit organisations in Australia. Even in the organisations that have paid staff (a minority), there is a heavy reliance on the goodwill, energy and skills of people who freely give their time and expertise to help out. To make things happen. To make the world just a bit better.
Imagine the possibilities is a Volunteering Victoria campaign to raise awareness of the value that volunteering plays in our community and the diversity of ways volunteering happens. It is part of Volunteering Victoria’s mission to support the growth and empowerment of the volunteering community.
This campaign has been developed with a significant investment of time and expertise by a team of skilled volunteers from the disciplines of marketing, communications and design who have collaborated with Volunteering Victoria staff, who in turn, have consulted widely with the sector about the campaign approach and creative. The development and implementation of the campaign is in itself a working example of the power and diversity of volunteering.
Through the campaign – featuring real organisations, from real locations, aiming to help real people and causes – Volunteering Victoria showcases the diversity of volunteering and busts a few myths based on stereotypical ideas of what volunteering means and the true, full impact of volunteers.
By adapting the campaign to locations and organisations, we share our message – that active citizens make a difference. Not just in abstract ways – each individual organisation (below) has used the campaign to promote their service or cause, showcase the value of their volunteers and attract new volunteers to their organisation.
Stay tuned for our individual campaigns!
|CASEY YOUNG VINNIES (Casey) A youth initiative that operates under the St. Vincent de Paul Society in the City of Casey. Their aim revolves around being mentors for children between the ages of 6-12.|
|ENCOMPASS COMMUNITY SERVICES (Geelong) Pushing for change, creating opportunities and doing what it takes to promote equality for people with a disability to those who are disadvantaged in the community.|
|FOODBANK VICTORIA (Yarraville) The state’s oldest and largest food distribution service, providing food relief to individuals and families experiencing difficulties.|
|Lort Smith Animal Hospital – PET THERAPY PROGRAM (North Melbourne) Pet Therapy is a unique program that brings enormous therapeutic benefits to people in aged care, paediatrics, health services (including mental health) and disability services.|
|MELBOURNE EAST DISABILITY ADVOCACY (Surrey Hills) Supports people with a disability to have their voices heard whilst fostering decision making and an opportunity to more fully participate in their community.|
|MHA CARE (Moira Shire) Delivers Meals on Wheels to clients in the town ships of Cobram, Nathalia, Numurkah and Yarrawonga. They also provide respite and home care, planned activity groups and home and property maintenance services, to over 1200 clients across the Moira Shire.|
|NILLIMBIK SHIRE COUNCIL VOLUNTEER SERVICES (Greensborough) Preserves and nurtures the natural environment of the Green Wedge for future and current generations.|
|SOFTBALL VICTORIA (Collingwood) Provides the opportunity for anyone interested in fun, fitness and friendships to participate in competitions, development programs and activities which are accessible to all, no matter their experience, skill, age or ability level.|
|VISION AUSTRALIA (Kooyong) Works in partnership with people who are blind or have low vision to ensure that individuals can access and participate in all aspects of life that they chose.|
|WESTERN HEALTH (St Albans) Works collaboratively to provide quality health and well being services for people of the west.|
How it came together
Each volunteer-involving organisation applied to be one of the organisations to receive a free pack of campaign materials after a general call for applications (Volunteering Victoria members received priority in the application process). In addition, we ran a campaign calling for professional (or very keen amateur) photographers to offer their time and expertise to photograph the winning organisations. Once all applications were in, Volunteering Victoria matched photographers and their areas of interest with the successful VIO applicants, provide a brief, and assisted in the coordination of the photoshoot.Each professionally designed and produced campaign pack includes:
- 20 posters
- 1000 postcards
- 1 – 2 webtiles/banners
- design drafts for print advertisements focused on recruitment for volunteering organisations.
Content for webpages and materials, media releases supporting the campaign in its locality, social media promotion and design and layout are included in each pack. The campaign materials will remain downloadable from each of the webpages above, as well as photo galleries of pictures taken. Consent forms from photographers and photo subjects have been completed (lodged with Volunteering Victoria).
The first phase of the Imagine the possibilities campaign has been supported with funds from Exxon Mobil Australia.