Imagine a free campaign pack – applications now closed

Picture3The final weeks to lodge applications to be one of the first volunteer involving community organisations to be a part of a new Volunteering Victoria initiative are counting down – with volunteering organisations who want to apply urged to do so by 24 January.

This is a unique campaign powered by a combined team of staff and skilled volunteers determined to raise the profile and value of volunteers and volunteering across the State.

Imagine the possibilities… is a campaign which will use strong imagery across a range of areas inviting Victorians to imagine a world without volunteers – with the lens firmly focused on organisations they know, love and rely on in their own community. It will contrast scenes of absence or loss in different settings with how the same scene looks,and how people’s lives are changed with volunteer support.

“We are aiming big with this campaign,” said Volunteering Victoria CEO Sue Noble. “We want to involve communities everywhere and empower volunteer managers with resources to promote the real and profound value of volunteers in their organisations and in their communities.”

From aged care, health services, animal rescue, refugee support through to sporting organisations, volunteering is a powerful activity that can be measured in both economic and social terms. Ms Noble said: “We aim to show it what we produce in this campaign, but also in how we bring it together – volunteers and employees working together to make something good happen, for the benefit of others.”

Thanks to funding from ExxonMobil Australia the first phase of the campaign can become a reality, with community organisations invited to apply for a campaign pack which will be adapted to suit their local community and cause. Each successful applicant will be allocated a skilled volunteer photographer by Volunteering Victoria, who will be briefed to take strong professional images relevant to their organisation.

The call for Expressions of Interest from photographers has generated a pool of extraordinary talent from all parts of the Victorian community, with skilled amateur photographers submitting folios, through to those with folios featuring international fashion and travel photography. (Applications from photographers are now closed)

Picture1“It’s been extraordinary,” said Ms Noble. “We can’t wait to see the results when we match them up with the community organisations featured in this first phase of the campaign roll out, and then to see the materials displayed in local settings all asking people to imagine what life would be like without the power of volunteers.”

Skilled marketing and communications professionals will tailor the campaign content to suit the needs of each successful organisation, linking their work and volunteers with the vibrant campaign. Logo’s of the applicant organisation will be featured in the individually tailored campaign pack based on the campaign look and feel (pictured), which will include:

  • posters
  • postcards
  • web tiles / banners
  • a print display advertisement.

The local campaign packs will be supported by publicity and PR support provided by Volunteering Victoria and skilled volunteer communications professionals.

Twelve community organisations will be selected via an open application process; applications will close on 24 January, with successful applicants informed and announced on 31 January 2014.

Download the Campaign information and application form here.

For more information about the campaign, contact Alicia Patterson on 03 8327 8503 or email

Organisations interested in supporting the campaign and providing sponsorship to allow more community organisations to access tailored campaign materials can contact Roberta Styles-Wood to discuss options on 03 8327 8503 or


The first phase of the Imagine the possibilities campaign has been made possible with the support of ExxonMobil. ExxMbl_Tri_Colour

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